Tasks: To use the app and complete the listed goals, users must first sign into the app. They create a user account. If they have already created an account they would just enter the app. From their account users would be prompted to “take measurements’. Using their smartphone camera, users would line up their face within the photo square (front camera). Once their face is aligned, the photo button would come into focus and the user would be able to take their photo for measurements. The user would be asked if the photo should be submitted. They could choose to retake the photo or submit it to be analyzed. Once the photo is analyzed the app would provide the user with the measurements needed to purchase the correct size of frames for eyeglasses. Once frame measurements were taken users could enter their prescription or see suggested frames for their measurements. Users would then choose from the suggested frames based on measurements and prescription. Users would then add frames to their cart and start the checkout process. Once frames are picked, users are asked to assign an account/prescription to the frames. A user can be connected to different accounts, so that parents can purchase eyeglasses for their entire family. Once the account is connected to the frame, users select shipping and payment methods, and confirm their order.
Personas:
1. Karen 43 years old, college educated, middle school art teacher. She uses technology daily, but usually only her smartphone. She is comfortable using her smartphone, but admits it can do a lot more than she is willing to learn. She is married with two teenage boys. She does not wear glasses, but her husband and one of her sons do. She is always looking for ways to save money and is open to shopping online. She is especially looking for ways to save money on her son’s glasses as he grows out of and breaks his glasses frequently. Frame Seeker can help her make confident online purchases for her family and get replacement glasses quickly, easily, and inexpensively.
2. Heather 28 years old, single, works full-time as a nanny and has several “gig” or side jobs. She is very busy and very active. She has health insurance but vision is not covered and needs a cost effective way to purchase eyeglasses. She knows she can find glasses online cheaper than at an eye doctor’s office, but is not confident in getting to correct measurements on her own to make an online purchase. Heather has been wearing glasses since childhood. She makes sure to get her eyes checked regularly (every two years)
Scenarios:
1. Karen’s son has broken his eyeglasses and Karen needs to order him a new pair. She already has an account with Frame Seeker and has her son’s account linked to hers. She wants to check his measurements, since he is always growing, before purchasing new eyeglasses.
Karen’s Task Flow
2. Heather has never used Frame Seeker before, but heard about it from a friend. She recently got a new prescription from her eye doctor and needs to purchase new eyeglasses.
Heather’s Task Flow
